Swedish pop princess Zara Larsson is making headlines — and , it’s for all the right reasons. Her latest summer smash, Midnight Sun, is setting the charts alight, with fans hooked on her powerhouse vocals and irresistible dance moves. But behind the glitter and choreography lies an even bigger win — one that could change the way artists think about their careers.
She also owns all her masters
Larsson made a bold move — buying back the rights to her master recordings and launching her own label. After years of chart success with hits like Lush Life, So Good, and Symphony, her longtime label head, Swedish music legend Ola Håkansson, decided to retire in 2022.
Having witnessed the fallout from Taylor Swift’s battle over her masters, Håkansson wanted to avoid a similar fate for Zara’s catalogue.
His first call was to her — and she jumped at the chance. Now, the songs that shaped her career are hers to protect, use, and profit from, without interference from outside investors.
While Zara Larsson’s current focus is on her own career, she has big plans for the future — not just for herself, but for the next generation of artists.
“I want to sign my own artists, producers, and writers,” she explains, “because now I have the foundation set up for it.”
Though she admits she doesn’t yet have the capacity to take on that role, Zara is optimistic.
Looking ahead, she envisions a day when her label will empower emerging talent to own their masters — giving the next Zara Larsson the same opportunity to take control of their music and career.
Zara’s journey highlights a crucial lesson for artists everywhere: owning your masters isn’t just about control today — it’s about building a legacy for tomorrow. When artists have the power to own and protect their work, they create opportunities not only for themselves but for the future talents they nurture.
In an industry long dominated by complex contracts and shifting rights, Zara’s move offers a clear message: artist ownership is the key to true creative freedom and lasting success.
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